Alongside the comparative explosion of creativity in artistic book design (see earlier blog) was the appearance of well printed commercially originated art sponsored by the Oil major, Shell, and others. Working with a number of top artists of the 50s and 60s such as Rowland Hilder (above – Kent) they produced a number of educational as well as promotional work for schools, such as their large and wall hung Key to the Countryside posters, some of which will be on display at the Archive Collection in 2020. These featured commissioned, somewhat romanticised, landscapes of the County concerned.
Also included were a paragraph or two of background information on the County, together with a map with key, and it appears that the posters were circulated around schools by the Local Education Authority concerned. The quailty of reproduction suggests that they were lithographically printed with a good colour accuracy, and were charming in their detail, including objects of local interest such as in this image of Inverness-Shire by Leonard Rosoman.